A Picture Tells a Thousand Words – Imagery in Fundraising
Culture & Business Scotland
From the 1877 court case featuring before and after photographs used by Dr Barnardo’s Homes through to now, the images that we use in fundraising have generated debate in the press and with fundraisers.
In this insight fundraising expert Marina Jones will discuss the historical use of images in fundraising and some of the controversies that have arisen. She will also explore the neuroscience and behavioural science of what images are most effective and why.
- Date
- 12:00-13:00, 12 November 2024
- Contact
- Catherine Kelly
- Theme
- Culture & leisure
- Cost
- FREE for C&BS members | £35 + VAT for non-members
- Attendance type
- Online only
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