This website uses cookies for anonymised analytics and for account authentication. See our privacy and cookies policies for more information.





The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

A Picture Tells a Thousand Words – Imagery in Fundraising

Culture & Business Scotland

From the 1877 court case featuring before and after photographs used by Dr Barnardo’s Homes through to now, the images that we use in fundraising have generated debate in the press and with fundraisers.

In this insight fundraising expert Marina Jones will discuss the historical use of images in fundraising and some of the controversies that have arisen. She will also explore the neuroscience and behavioural science of what images are most effective and why.

Date
12:00-13:00, 12 November 2024
Contact
Catherine Kelly
Theme
Culture & leisure
Cost
FREE for C&BS members | £35 + VAT for non-members
Attendance type
Online only
Book now