Their expertise is set to further strengthen Be United’s mission
Be United has announced two key appointments to its Board of Trustees: Ifeoma Jibunoh joins as chair and Aurélie Chan Hon Sen takes on the role of secretary.
These appointments mark an exciting new chapter for the SCIO, which advocates for, nurtures and champions black people working in the performing arts, screen and cultural event sectors in Scotland.
It reinforces Be United’s commitment to strong governance, strategic leadership and its mission.
Ifeoma brings more than 20 years of experience spanning marketing, communications, payments and technology.
She currently serves as chief marketing officer at Cassava Technologies, where she leads global marketing across a portfolio that includes connectivity, cloud services, cybersecurity and AI.
Her career includes senior roles at Mastercard and Heineken, directing strategy across Europe, Africa and the Middle East, and winning several accolades, including a Cannes Lions award.
She is also a trustee of Be the Business (UK) and Didi Museum (Nigeria), and a fellow of The Marketing Academy.
Ifeoma said: “I am delighted and honoured to be appointed as chair of the Board of Trustees of Be United. In my professional career, I have seen how storytelling and creativity can drive powerful engagement, shift perceptions and create lasting impact.
“Alongside this, in a personal capacity, I have had the privilege of working with black artists in Nigeria as a Trustee of Didi Museum, supporting and championing creative expression as a force for cultural exchange and social connection.
“I am excited to work closely with Emma Sithole and the incredible team at Be United to advance the mission of celebrating diversity through the arts. As we enter this new exciting chapter, I am committed to amplifying talent and creativity that shapes a more vibrant, inclusive cultural landscape.”
Aurélie Chan Hon Sen is a Mauritian arts professional and graphic designer who works in media and communications across both the creative and financial sectors in Scotland and the UK.
With a background in comms, design and community arts, her creative practice explores themes of diaspora, identity and memory through illustration, woodwork and writing.
Her work has been featured in Glasgow International Festival of Contemporary Art and published in The Yellow Paper, Tar Press Journal and the forthcoming anthology A Social Process of Unknowing Yourself in Real Time.
She also serves on the committee of SaltSpace Cooperative, supporting local artists through shared studio resources and programming.
Aurélie said: “Joining Be United’s board feels like a full-circle moment. I first came to Be United through the Producing the Future programme, then worked on the operational team, and now I’m on the board.
“Each stage has deepened my connection to the creative sector and helped me grow in new ways. Being on the board gives me the chance to learn how creative organisations run and contribute to shaping the kind of support that young creatives like myself need.”
These appointments bring significant expertise to Be United’s Board, strengthening the organisation’s leadership even further and positioning it to continue driving its mission to empower black artists and professionals by providing meaningful opportunities, platforms and clear pathways into and up within the creative industries.
Be United is supported by Creative Scotland through its multi-year funding programme, alongside the Esmée Fairbairn Foundation.
