Remake/remodel: social media campaign promotes sustainable fashion
Dress to impress and express for less as the first ever Charity Shop Fashion Week (CSFW) has been launched.
Running till 17 June, it is a social media campaign displaying the very best in sustainable fashion.
CSFW has been created by the Charity Retail Association, in conjunction with The Charity Shop Gift Card and Sustainable Fashion Week, and aims to show that by sourcing outfits from charity shops you can be on-trend or unique, stylish and creative – as well as benefiting society and the environment.
Charity shops from across the UK have sent in their expertly curated outfits, styled by staff, volunteers and customers highlighting sustainable fashion at its best.
Frequent social media posts across Instagram, Facebook and Twitter using the #CSFW hashtag will appear throughout the week presenting these outfits and the charities that put them together.
Susan Meredith, deputy chief executive at the Charity Retail Association, said: “At last - preloved style and reuse is higher profile than ever and if any sector can excel in this area it’s charity shops – so we are celebrating that and hopefully converting more of the public to sustainable fashion at the same time. We want sustainability to be the first choice for shoppers.”
Learn more about Charity Shop Fashion Week here.