​Rebrand will reflect changed priorities for the umbrella body

England’s third sector umbrella body, the National Council for Voluntary Organisations (NCVO), is rebranding with a new logo but keeping its existing name.

It comes 10 years after its last rebrand and will reflect changes that it has undertaken including its recent merger with Volunteering England.

The new logo emphasises the “V” in NCVO to reflect the merger and new priorities for the body and carries the strapline "championing voluntary action".

As well as Volunteering England, NCVO has also taken over KnowHow NonProfit, the Institute for Volunteering Research and the Charities Evaluation Services.

Megan Griffith Gray, head of digital and communications at NCVO, said the rebranding would reflect a new identity.

She said: “Two years ago, we’d just merged with Volunteering England. The name of the new organisation was still NCVO but there was no doubt that this was a significant change.

“The new organisation had a far broader mission than either of the original organisations – encompassing both voluntary organisations and volunteering.

“From the outset the questions of name and identity were very real ones. After we merged, we went through a long process to create a new strategy, vision and mission.”

The new brand design will also cover typefaces, palette, publications and signage for its conference centres and events.