When Samaritans was founded in 1953, most people got in touch by phone, but now people have more choice about the methods they use to communicate

Samaritans has rebranded – with a new look and website.

It will use up-to-the minute digital tools to help people navigate, donate, volunteer, find information and access support.

The new website is launched today (12 March), along with Samaritans’ refreshed brand.

Its is designed to be easy to use and accessible to a wide audience, including young people, with a clean, modern new look.

For example, all the emotional support information pages have been updated and now include a detailed guide about how you can help someone you are worried about.

Paul McDonald, Samaritans’ executive director of external affairs, said: “The new website will enable us to support more people, and it has been informed by extensive research with our target audience, so that it is simple to use and reflects our updated brand.”

The website’s look will reflect the refreshed brand’s focus on raising the profile of Samaritans’ prevention and influencing work and encouraging more callers, volunteers, supporters and young people to connect.

In future, more digital support tools, such as online messaging and webchat, will be available to the site’s visitors.

When Samaritans was founded in 1953, most people got in touch by phone or face to face at branches, but now people have much more choice about the methods they use to communicate.

The main brand colour will continue to be green, symbolic of positivity and hope, the updated logo includes subtle “notches” inspired by the focus on human connection, and the font, named Varah after Samaritans’ founder Chad Varah, was chosen for its distinctive personality and clean, curved lines.

The photographs have been chosen to tell powerful, real life stories which show moments that help people to connect with one another.

The refreshed website can be accessed here.