Accessibility has been a key factor informing the change

Britain’s largest foodbank network has announced a rebrand.

The Trussell Trust is now Trussell and has launched a new logo and branding to reflect the change.

The charity runs a network of more than 1,400 food banks across the UK will also introduce a new strapline “Ending hunger together”.

Trussell said the rebrand will improve accessibility and reduce barriers to those needing support. 

Accessibility has been a key factor in the strategy with a reworked website informed by those with experience of accessibility issues.

Last year Trussell had an income of £58 million with growing numbers of referrals being made to the charity as the cost-of-living crisis and austerity measures showing no signs of abating.

Emma Revie, chief executive of Trussell, said: “Barriers such as disability, limited internet access and isolation all make it more difficult for someone experiencing hunger to seek support. 

“We have worked closely with food banks and people with lived experience of hardship to create a brand that makes it as easy as possible for people to get the help they need by improving accessibility.

“Our refreshed brand helps us to be clearer about the solutions that will ensure that no one needs a food bank to survive and galvanises people to play their part towards our mission to end hunger. 

“Whether we’re policymakers, faith leaders or volunteers, we all have a part to play in creating a more just future. And by working together, we will reach our vision much sooner.”