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Social media likes “drive charity donations”

This news post is over 1 year old

Almost half of people questioned in a poll said posting on social media was a factor in them choosing to donate to charity

Almost half of people who give to charity do so for social media likes, a poll has claimed.

A survey by cashback site Giving Assistant quizzed just over 2,000 people to discover what makes us more likely to donate to charities.

And 40% of those who took part said they donated so that they could post about it on social media.

Personal values was the leading reason (77%) for handing over cash and 72% said they donated because they believed in the cause.

Other reasons giving for making a contribution were celebrity influence (67%), to feel good (51%) and guilt (17%).

Giving Assistant found that the top three celebrities people feel most influenced by are: Michelle Obama, Meghan Markle and Barbara Streisand.



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