This website uses cookies for anonymised analytics and for core features such as voting on polls and comments. See our privacy and cookies policies for more information.


Get TFN updates
The voice of Scotland’s vibrant voluntary sector

Published by Scottish Council for Voluntary Organisations

TFN is published by the Scottish Council for Voluntary Organisations, Mansfield Traquair Centre, 15 Mansfield Place, Edinburgh, EH3 6BB. The Scottish Council for Voluntary Organisations (SCVO) is a Scottish Charitable Incorporated Organisation. Registration number SC003558.

Social media likes “drive charity donations”

 

Almost half of people questioned in a poll said posting on social media was a factor in them choosing to donate to charity

Almost half of people who give to charity do so for social media likes, a poll has claimed.

A survey by cashback site Giving Assistant quizzed just over 2,000 people to discover what makes us more likely to donate to charities.

And 40% of those who took part said they donated so that they could post about it on social media.

Personal values was the leading reason (77%) for handing over cash and 72% said they donated because they believed in the cause.

Other reasons giving for making a contribution were celebrity influence (67%), to feel good (51%) and guilt (17%).

Giving Assistant found that the top three celebrities people feel most influenced by are: Michelle Obama, Meghan Markle and Barbara Streisand.

 

Comments

Be the first to comment.