Almost half of people questioned in a poll said posting on social media was a factor in them choosing to donate to charity
Almost half of people who give to charity do so for social media likes, a poll has claimed.
A survey by cashback site Giving Assistant quizzed just over 2,000 people to discover what makes us more likely to donate to charities.
And 40% of those who took part said they donated so that they could post about it on social media.
Personal values was the leading reason (77%) for handing over cash and 72% said they donated because they believed in the cause.
Other reasons giving for making a contribution were celebrity influence (67%), to feel good (51%) and guilt (17%).
Giving Assistant found that the top three celebrities people feel most influenced by are: Michelle Obama, Meghan Markle and Barbara Streisand.