Positive space for charities to fundraise

Charities in the UK are being encouraged to start using the world’s first social media for good which has launched today.

GoPoolit, which was founded in the UK during the COVID-19 lockdown by fundraising professionals, provides a new income stream for charities through social media. 

Instead of prompting users to post asks and lobby for funds on behalf of charities, the platform’s users are encouraged to show off the creativity that they do on their usual social networks.

Users will talk about their lives, celebrate their achievements, and most likely, post photos of their pets. When doing so, users nominate a charity to their post and share it across all their usual social networks from the GoPoolit platform.

Instead of a like, their friends, family and followers on GoPoolit have the opportunity to pool between 1-10p to that post, and therefore, that charity.

The more viral users go, the more opportunity there is to raise hundreds of thousands in pocket-sized donations for causes close to their hearts – simply by doing what they already do.

Matt Turner, Director of Communications for GoPoolit, said: “Imagine if every post you ever made on Facebook or Twitter could be monetised into micro-donations for a cause you care deeply about.

“In the months and years to come, we are confident that GoPoolit will become a part of millions of people’s everyday lives – and joining today means you’ll be able to say that you were there from the start.

Sometimes, the smallest gestures can collectively have the biggest impact – so join thousands of others who believe that their social media posts can be a cause for good in the world today.”

With users becoming increasingly disengaged with the policies and practices of many platforms, GoPoolit is the perfect chance to hit the reset button on their digital lives and use social media for good.