The charity wants people to share what they are doing to promote and create equality for disabled people
Disability charity Scope has rebranded in a bid to be clearer about its mission.
It has started using the strapline “equality for disabled people” on its new campaign which is looking for “disability gamechangers”.
The charity wants people to share what they are doing to promote and create equality for disabled people.
A Scope spokesman said research had showed people were aware of the charity but were unclear on what it did and what it wanted to achieve.
He said: "To change society and achieve equality for disabled people, we need to be recognisable as a disability equality charity that offers services that support disabled people and their families through the challenges they face, brings together disabled and non-disabled people to fight to end injustice and runs campaigns that will help us achieve our goal of a fair and equal society.”
As part of the relaunch, the charity said it was using a customised font called Hargreaves, which is named after Bill Hargreaves, the first disabled person to sit on the charity’s council.
The font had been designed to maximise legibility, including generous spacing between letters.
Scope spent £50,000 on the design and development of the new look, including research with disabled people to understand how to develop a brand that would be as accessible as possible.